Food & Dining
50%
Smiles promo code START50 gives 50% off your first grocery delivery order in the Smiles app by e&, up to AED 25.
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etisalat by e&Smiles Promo Code START50: 50% Off Your First Grocery Order
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etisalat Offers UAE: 50th Anniversary Deals and Promo Codes
3 couponsetisalat marked 50 years in October 2026 with up to 5X more data on add-ons, up to 90% off selected devices and 50,000 Smiles points on selected new plans. Selected Freedom plans are up to 50% off for 6 months, and Savooh lists OFFER15, START50 and ALL for e& services.
Your coupon codeSTART50
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Coupons
33%
Avg. saving
Today
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3
Coupons
33%
Avg. saving
Today
Last verified
3 live offers
Electronics
15%
e& promo code OFFER15 gives 15% off a Galaxy Watch Ultra or Galaxy Watch9 when bundled with a Galaxy Z Fold or Flip on the e& UAE online store.
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etisalat by e&e& Promo Code OFFER15: 15% Off a Galaxy Watch With a Fold or Flip
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CODE
DEAL
e& money promo code ALL gives up to 40% off international money transfer fees in the e& money app.
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etisalat by e&e& money Promo Code ALL: Up to 40% Off Transfer Fees
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Price Trends
Price-Drop Calendar
Months this store has historically run its biggest sales
Good timing: this is one of this store’s marked discount months right now.
Jan
Search peak (301,000)
Feb
Mar
Ramadan: offers searches 1,600
Apr
May
Jun
Jul
Aug
Sep
New iPhone and trade-in searches
Oct
50th anniversary offers
Now
Nov
Offers searches peak (1,900)
Dec
Offers searches stay at 1,900
Savooh's own editorial estimate, based on known regional shopping seasons (White Friday, Ramadan, back-to-school). It is not calculated from this store's price history.
Price Outlook
+2.3%official forecast for consumer prices this year in UAE
Source: Central Bank of the UAE, Quarterly Economic Review (June 2026) · 2026 · read 7 August 2026
At this pace, an item you put off for a year costs roughly 2.3% more, which is why a marked sale month beats waiting for prices to fall.
This is the official price index for the whole market. Individual products move faster or slower than the index, and a sale beats the index either way.
Compiled and dated by the Savooh editorial team. How we check things →
Best time to buy
UAE searches for etisalat averaged 246,000 a month in our DataForSEO data and reached 301,000 in November 2025 and January 2026. Searches for etisalat offers peaked at 1,900 in November and December 2025, and for etisalat trade in at 170 in September 2026, the month new iPhones launch. etisalat does not publish a sale calendar. In October 2026 it ran 50th anniversary offers on data add-ons, devices and home plans without a published end date, so check eand.ae before you sign up.
Shipping, Returns & Payment
The practical details for etisalat by e&
Checked against the retailer's own pages on 31 October 2026
- Support hours
- Virtual advisor 24/7 on 101 and WhatsAppchecked 31 October 2026
Retailers change these without notice. Each line links to the page we read it from, so you can confirm before you buy.
Buyer Guide
How to get the most out of etisalat by e&
Reviewed by Savooh's editors · Last verified Today
etisalat is the UAE telecom operator founded in 1976, selling mobile plans, home internet and devices on eand.ae. In October 2026, its 50th year, it announced a return to the etisalat name and launched anniversary offers on data, devices and home plans.
1
Check the 50th anniversary page first
On 16 October 2026 it listed up to 5X more data on local data add-ons, up to 90% off selected devices and accessories, and 50,000 Smiles points on selected new postpaid and home plans.
2
Claim the app rewards
The anniversary page also lists rewards you claim in the etisalat UAE app, including vouchers worth AED 700, 12 months of Careem Plus, 50GB more data and 3 months of STARZPLAY MAX.
3
Trade in after buying the new iPhone
The trade-in offer pays up to AED 4,500 when you buy the new iPhone first and then trade in an old one. The value arrives as AED in e& money or as Smiles points.
About etisalat by e& : the full picture
etisalat was founded in 1976 and is based in Abu Dhabi. In October 2026 it marked 50 years and told the Abu Dhabi Securities Exchange it would return to the name etisalat, four years after rebranding to e&. Its consumer site is eand.ae, which sells Freedom postpaid plans, prepaid and Wasel Flexi lines, eLife and Neo home internet, and phones.
On 16 October 2026 the 50th anniversary page listed up to 5X more data on local data add-ons and 3X on roaming add-ons, up to 90% off selected devices and accessories, 50,000 Smiles points on selected new postpaid and home plans, 50% off the Wasel Flexi yearly plan, and 50% off Full Home Wi-Fi or Home Zone for 6 months. The postpaid page still offered up to 50% off selected Freedom plans for 6 months, free STARZPLAY and free Smiles Unlimited.
Savooh lists three codes for e& services: OFFER15 for 15% off a Galaxy Watch bundled with a Galaxy Z Fold or Flip on the e& UAE online store, START50 for 50% off a first grocery order in the Smiles app, and ALL for up to 40% off transfer fees in the e& money app. New Neo 2G home plans with 2Gbps download start at AED 699 a month before VAT.
On 16 October 2026 the 50th anniversary page listed up to 5X more data on local data add-ons and 3X on roaming add-ons, up to 90% off selected devices and accessories, 50,000 Smiles points on selected new postpaid and home plans, 50% off the Wasel Flexi yearly plan, and 50% off Full Home Wi-Fi or Home Zone for 6 months. The postpaid page still offered up to 50% off selected Freedom plans for 6 months, free STARZPLAY and free Smiles Unlimited.
Savooh lists three codes for e& services: OFFER15 for 15% off a Galaxy Watch bundled with a Galaxy Z Fold or Flip on the e& UAE online store, START50 for 50% off a first grocery order in the Smiles app, and ALL for up to 40% off transfer fees in the e& money app. New Neo 2G home plans with 2Gbps download start at AED 699 a month before VAT.
Shopping Tips
Before you buy at etisalat by e&.
What our editors do before they buy from this store.
01
Use OFFER15 on a Galaxy Watch bundle
OFFER15 is listed for 15% off a Galaxy Watch Ultra or Galaxy Watch9 when bought with a Galaxy Z Fold or Flip on the e& UAE online store. Savooh lists it with these terms. We could not find it on e&'s own pages, so check the discount shows before you pay.
02
Start Smiles grocery with START50
START50 is listed for 50% off your first grocery order in the Smiles app, up to AED 25. Freedom plans also include Smiles Unlimited with free food and grocery delivery.
03
Ask which Freedom plans get 50% off
The postpaid discount covers selected Freedom plans for 6 months, and buying a selected plan online adds a free eSIM.
04
Add data while it is 5X
The 50th anniversary page lists up to 5X more data on local data add-ons and up to 3X on roaming add-ons, for postpaid and prepaid.
05
Cut transfer fees with ALL
ALL is listed for up to 40% off international money transfer fees in the e& money app. Savooh lists it with these terms. We could not find it on e&'s own pages, so check the discount shows before you pay.
06
Set an alert for new offers
Searches for etisalat offers in the UAE reached 1,900 in November and December 2025. An alert tells you when we list a new code or deal.
How to use a code
Redeeming a code at etisalat by e&.
Where the promo field is in this checkout, and what voids a code here.
- 1Open eand.aeGo to Mobile Plans, Home Plans, Devices or the 50th anniversary page.
- 2Compare the plan offersThe postpaid page lists the current Freedom promotions, and the anniversary page lists data, device and home deals.
- 3Enter OFFER15 at checkout for a watch bundleAdd the Galaxy Z Fold or Flip and the Galaxy Watch to the basket first.
- 4Claim app rewardsOpen the etisalat UAE app to claim anniversary rewards and see Deals for you, or dial *050#.
Savooh Answers
What people ask about etisalat by e& coupons
Q
Is there an etisalat promo code?Savooh lists OFFER15 for 15% off a Galaxy Watch bundled with a Galaxy Z Fold or Flip on the e& UAE store, plus START50 for Smiles groceries and ALL for e& money transfers. Most etisalat savings come from plan offers.
Q
What are the etisalat 50th anniversary offers?On 16 October 2026: up to 5X more data on local data add-ons, up to 90% off selected devices and 50,000 Smiles points on selected new plans, plus app rewards such as 12 months of Careem Plus.
Q
Is etisalat changing its name?Yes. In October 2026 it told the Abu Dhabi Securities Exchange it would return to the name etisalat, four years after rebranding to e&.
Q
Do seniors get a discount at etisalat?Yes, up to 66% on selected Freedom plans for Emirati citizens aged 60 and over, activated at etisalat business centres.
Answers written and checked by our editors. Codes change, so check the live list above.
How etisalat by e& compares
| Senior price (Emirati 60+) | Local data | Local minutes | |
|---|---|---|---|
| Freedom Plan 175 | AED 60 | 10 GB | 500 |
| Freedom Plan 225 | AED 100 | 15 GB | 1,000 |
| Freedom Plan 275 | AED 137.5 | 20 GB | 1,500 |
| Freedom Plan 500 | AED 200 | 50 GB | 2,000 |
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FAQ
etisalat by e& coupon
questions, answered.
What to check before you use a etisalat by e& code.
Each one is for a different e& service: OFFER15 on the e& UAE online store, START50 in the Smiles app and ALL in the e& money app. We could not find them on e&'s own pages, so check the discount shows before you pay.
After an agent checks the device, the value is paid as AED in your e& money wallet or as Smiles points. Anyone over 18 without an active SmartPay or Business account can trade in.
Yes. etisalat by e& codes for Black Friday: OFFER15 takes 15% off a Galaxy Watch with a Fold or Flip, START50 takes 50% off a first Smiles grocery order, up to AED 25. Black Friday falls on Friday 27 November 2026.
Each one is reviewed before it goes live and removed once it ends or shoppers report that it no longer works. Plan promotions change often, so check the current terms on eand.ae before you sign up.
etisalat by e& customers can call 101, where an AI virtual advisor answers 24/7 in English or Arabic. The same advisor is on etisalat's official WhatsApp account; check for the official account tick before you message. Listed on its contact page on 31 October 2026.
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