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du, incorporated in 2005 as Emirates Integrated Telecommunications Company, launched commercially in 2007 as the UAE's second telecom operator, built specifically to compete against Etisalat.

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Price Trends

Price Outlook

+2.3%official forecast for consumer prices this year in UAE

Source: Central Bank of the UAE, Quarterly Economic Review (June 2026) · 2026 · read 7 August 2026

At this pace, an item you put off for a year costs roughly 2.3% more, which is why a marked sale month beats waiting for prices to fall.

This is the official price index for the whole market. Individual products move faster or slower than the index, and a sale beats the index either way.

Compiled and dated by the Savooh editorial team. How we check things →

Buyer Guide

How to get the most out of du

Reviewed by Savooh's editors

du was established in Dubai in 2005 as Emirates Integrated Telecommunications Company specifically to break the UAE's single-operator telecom market, launching commercially under the du brand in February 2007 as the country's second carrier.

1
It exists specifically as the UAE's second-operator alternative
Because du was created by government resolution in 2005 to introduce competition into a market Etisalat had run alone, its pricing and packages have always been built to compete directly against Etisalat rather than developing independently.

About du : the full picture

Emirates Integrated Telecommunications Company (EITC) was incorporated in Dubai through Ministerial Resolution No. 479 of 2005, commercially launching under the brand name du in February 2007 as the UAE's second full-service telecom operator.

Owned roughly 50% by Emirates Investment Authority alongside Mamoura Diversified Global Holding and Emirates Communications and Technology Company, with just over 20% publicly held, du's entire market position was built around ending Etisalat's exclusivity in fixed line, mobile, internet and digital TV service.

Shopping Tips

Before you buy at du.

What our editors do before they buy from this store.

01
It was licensed to undercut the incumbent
The company was created by government resolution in 2005 to end a single-operator market, and its tariffs have been set against Etisalat's ever since. Price the same plan on both sites before you sign anything.
02
Codes work on the device shop, not the monthly bill
A retail code applies to handsets, accessories and prepaid top-ups in the online store. The tariff itself moves through plan choice, not a coupon field at checkout.
03
The bundle is where the discount actually sits
Putting home internet, TV and mobile on one account is priced below the same three bought apart. Work out the combined bill across a year rather than comparing headline monthly rates.
04
Portability makes you a switchable customer
You keep your number when you move operator, which is why a retention offer appears the moment you ask to leave. Call before the contract auto-renews, not after.
05
A free handset is priced into 24 months
Device plans spread the phone cost across the contract term, so the phone is not free and the plan is not cheap. Add up the monthly difference over the full term before deciding.
06
Alert the campaign weeks
Telecom discounting clusters around National Day, GITEX week and the back-to-school push. An alert covers the quiet months in between.

Savooh Answers

What people ask about du coupons

Q
Do du promo codes reduce my monthly plan?
They apply to the online device shop and prepaid top-ups, not to a postpaid tariff. The monthly line moves by changing plan or by putting home internet and mobile on one account.
Q
Why is du always measured against Etisalat?
It was incorporated in 2005 for the express purpose of ending the UAE's single-operator market, then launched commercially in February 2007. Its pricing has been an answer to Etisalat's from day one.
Q
du or Etisalat?
Etisalat has run since 1976 and carries the older, wider footprint; du entered as the challenger and prices accordingly. Quote the identical plan on both sites on the same day, because the offers move.
Answers written and checked by our editors. Codes change, so check the live list above.

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FAQ

du coupon
questions, answered.

What to check before you use a du code.

Specifically to end Etisalat's single-operator market in the UAE, established by government resolution in 2005 and launched commercially in 2007.

Reviewed before publication and removed once reports say they have stopped working. We do not claim every code is verified live at every moment, because no coupon site can honestly promise that.

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