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DICE deals and shopping guide

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DICE, founded in 1989 as a manufacturer for global brands like Benetton and Levi's, launched its own DICE Underwear retail line in 2011, now distributed across 320 stores in Egypt.

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Price Trends

Price Outlook

+14.3%the pace consumer prices are rising in Egypt

Source: CAPMAS urban headline CPI, published by the Central Bank of Egypt · June 2026 · read August 7, 2026

At this pace, an item you put off for a year costs roughly 14.3% more, which is why a marked sale month beats waiting for prices to fall.

This is the official price index for the whole market. Individual products move faster or slower than the index, and a sale beats the index either way.

Compiled and dated by the Savooh editorial team. How we check things →

Buyer Guide

How to get the most out of DICE

Reviewed by Savooh's editors

DICE was founded in 1989 by Nagi Toma as a knitwear manufacturer supplying global brands like United Colors of Benetton, Levi's and Decathlon, and only launched its own retail label, DICE Underwear, in 2011, meaning its retail garments come from the same factories that supply major international fashion houses.

1
Its own retail line runs on factories that supply global brands
Because DICE built its 14 manufacturing facilities to supply clients including United Colors of Benetton, Levi's, Inditex and Decathlon before launching DICE Underwear in 2011, the retail garments sold under its own name are produced on the same vertically integrated lines as those major international orders.

About DICE : the full picture

DICE was founded in 1989 by Nagi Toma as a vertically integrated knitted-garment manufacturer, eventually building 14 manufacturing facilities across six regions with a 12,000-person workforce producing more than 4.5 million pieces a month for clients including United Colors of Benetton, Levi's, Inditex, Decathlon and US Polo.

Only in 2011, 22 years after its founding, did DICE enter Egyptian retail directly with its own DICE Underwear brand, now distributed across 320 stores in 20 governorates, meaning the retail garments come from the same manufacturing base that supplies major global fashion clients.

Shopping Tips

Before you buy at DICE.

What our editors do before they buy from this store.

01
The factory came first, the label second
It manufactured knitwear for Benetton, Levi's and Decathlon from 1989 and only opened its own retail line in 2011. The basics on its rail come off production that already meets those brands' specifications.
02
Judge the fabric, not the branding
A manufacturer-owned label spends nothing licensing a foreign name, so the cost sits in cotton and construction instead of in the logo. Compare gram weight and stitching against an imported equivalent at the same price.
03
Distribution across 320 stores means the price varies
Being a wholesale brand as well as a retail one puts the same pack in many shops at different prices. Check a second stockist before treating one promotion as the best number available.
04
Basics are a per-piece calculation
Underwear and undershirts get bought several at a time, which is what makes the multipack the real saving rather than the code. Work out the price per piece before comparing packs.
05
Restocks follow production runs
A manufacturer-led label restocks in batches rather than continuously, so a size that disappears returns on a production cycle. Buy the size you need while it is on the shelf.
06
Alert the multipack offers
Discounting on basics arrives as pack pricing around seasonal pushes rather than as codes across the year. An alert catches those pack offers as they appear.

Savooh Answers

What people ask about DICE coupons

Q
Who does DICE manufacture for?
It has supplied knitwear to Benetton, Levi's and Decathlon since 1989, and launched its own retail line, DICE Underwear, in 2011.
Q
Is its own label the same as the brands it supplies?
The garments come off the same manufacturing base, which is the honest version of the claim. The specification a brand orders is its own, so compare fabric weight and stitching rather than assuming the two are identical.
Q
Where can I buy it?
Distribution reaches 320 stores across Egypt alongside its own channel, which means the same pack carries different prices. Check a second stockist before settling.
Answers written and checked by our editors. Codes change, so check the live list above.

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FAQ

DICE coupon
questions, answered.

What to check before you use a DICE code.

Yes, DICE has manufactured for clients like United Colors of Benetton, Levi's and Decathlon since 1989, and its own retail line launched in 2011 runs on the same production base.

Reviewed before publication and removed once reports say they have stopped working. We do not claim every code is verified live at every moment, because no coupon site can honestly promise that.

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